Workshop on Decoding the Law of Persuasion
The success in sales is not attributed to personality traits alone but is today a combination of skill and in-depth knowledge about the buying behavior. To transform your sales processes, it is important to understand the science of persuasion. A basic understanding of neuroscience and how it affects behavior β yours and your customers β is a good addition to your sales toolkit.
This workshop led by Mr. Rakesh Gopinathan, CEO, WowRakesh, Chennai will cover the following topics β
- Realizing why most sales and marketing messages fail
- Learn the sales persuasion process
- Using neuroscience to understand selling
- Maximizing your ability to persuade
- Creating your unique selling proposition (USP)
- Using cognitive biases to help you sell
Who should attend : Sales & marketing professionals, CXOs, startups and others interested in the subject.